Press releases are the headline. Below is the rest of the playbook — every tactic working together, every month, to grow the same scoreboard: more rankings, more inbound brand inquiries, more AI mentions, more revenue.
Authority Building
Press release program
Professionally written press releases for every newsworthy moment — campaign launches, client wins, awards, studio milestones, partnerships, and the multi-beat Touch Grass story unfolding through October 2026.
Why it works: every release becomes earned media, permanent backlinks, and a citation source that Google and AI engines trust.
AI Visibility
AI Search Optimization (AEO + GEO)
We tune your content, schema, and entity signals so ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews start naming Motion State Media when brand buyers ask the questions you want to win.
Why it works: AI answers are the new shortlist. The agencies named in those answers get on the call list — and most competitors aren't doing this work yet.
Local + National SEO
Keyword and content expansion
We'll target hundreds of new high-intent searches over the course of our engagement — service searches, location searches, industry-vertical searches ("commercial production for hearing aid brands," "festival video production agency," "Tampa Bay brand film studio").
Why it works: every new ranking is a new doorway into the site. More doorways, more inbound from buyers actively shopping.
Backlink Acquisition
Premium publisher network access
Hand-placed editorial backlinks through Haller It Digital Marketing's access to a 250,000+ curated publisher exchange — real industry websites with real domain authority, real referral traffic, and real editorial integrity. No spam, no link farms, no middlemen.
Why it works: backlinks from authoritative sites are still Google's top trust signal. We secure placements in days, not weeks, at scale and across industries.
Content Engine
Case study and editorial publishing
Every Motion State Media campaign becomes a deep, search-optimized case study. Plus editorial pieces — "How we hit 415K views in 24 hours," "What brands get wrong about commercial production" — that capture buyer-stage searches.
Why it works: these are the pages that show up when a brand director is researching agencies. They sell for you while you sleep.
Local Authority
Google Business Profile management
Regular posts to your Google Business Profile, photo uploads from real shoots, review request automation, and reply cadence — turning your GBP listings into a steady source of local inbound.
Why it works: "video production near me" and "Tampa video agency" searches go straight to Google Maps. The top three listings get most of the calls.
Reputation
Review and testimonial amplification
Your testimonials already read like fan mail. We surface them across the site, in schema, in press, and in social — so the social proof works on every visit, every search result, and every AI summary.
Why it works: trust closes the deal. Brands hire the agency that looks like everyone loves working with them.
Tracking + Reporting
Monthly visibility dashboard
One report every month, in plain English: where you rank, who's linking to you, which AI engines are citing you, where the traffic came from, and what to expect next. No vanity metrics, no jargon.
Why it works: you'll always know exactly what you're paying for and what it's doing — and we'll always know what to double down on.
Haller It
Digital Marketing